NFL jersey sales up 35% as fanatics profit from opening weekend push

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  • Fanatics CEO Michael Rubin Confirms Year’s “Record” Swimwear Sales Spike
  • New England Patriots quarterback Cam Newton comes in second
  • Kansas City Chiefs quarterback Patrick Mahomes in the top five

U.S. merchandise giant Fanatics reported a 35% year-over-year increase in sales of National Football League (NFL) jerseys following the opening weekend of the 2020 season, confirmed the Managing Director Michael Rubin.

According to ESPN, quarterback Tom Brady topped the top-selling jersey standings as his debut for the Tampa Bay Buccaneers on September 13 saw the Florida-based team lose 34-23 to the New Brunswick Saints. Orleans.

New England Patriots quarterback Cam Newton was the second most purchased jersey and had just 50 fewer sales than his predecessor Brady on NFL regular season opening night on September 10.

The NFL’s top five jersey sales also included Kansas City Chiefs quarterback Patrick Mahomes, Baltimore Ravens quarterback Lamar Jackson and San Francisco 49ers defensive end Nick Bosa.

The surge in jersey sales follows a recent period of growth for Fanatics, which reportedly raised an additional $ 350 million in Series E funding in August, raising the company’s valuation from $ 4.5 billion to $ 6 billion. , $ 2 billion.

As reported by SportsPro, the company’s increased valuation benefits the NFL and Major League Baseball (MLB), which collectively invested $ 150 million in the company in 2017.

In addition to its NFL portfolio, Fanatics signed a ten-year partnership with the Patriots in April to operate the franchise’s e-commerce platform. This decision came as a welcome boost in the wake of the Covid-19 epidemic.

In March, the pandemic also led Fanatics to halt production of MLB player jerseys at its Pennsylvania factory to focus efforts on producing medical masks and gowns to support frontline workers.

U.S. merchandise giant Fanatics reported a 35% year-over-year increase in sales of National Football League (NFL) jerseys following the opening weekend of the 2020 season, confirmed the Managing Director Michael Rubin.

According to ESPN, quarterback Tom Brady topped the top-selling jersey standings as his debut for the Tampa Bay Buccaneers on September 13 saw the Florida-based team lose 34-23 to the New Brunswick Saints. Orleans.

New England Patriots quarterback Cam Newton was the second-most purchased jersey and had just 50 fewer sales than his predecessor Brady on NFL regular season opening night on September 10.

The NFL’s top five jersey sales also included Kansas City Chiefs quarterback Patrick Mahomes, Baltimore Ravens quarterback Lamar Jackson and San Francisco 49ers defensive end Nick Bosa.

The surge in jersey sales follows a recent period of growth for Fanatics, which reportedly raised an additional $ 350 million in Series E funding in August, raising the company’s valuation from $ 4.5 billion to $ 6 billion. , $ 2 billion.

As SportsPro reported, the increased valuation of the company benefits the NFL and Major League Baseball (MLB), which collectively invested $ 150 million in the company in 2017.

In addition to its NFL portfolio, Fanatics signed a ten-year partnership with the Patriots in April to operate the franchise’s e-commerce platform. This decision came as a welcome boost in the wake of the Covid-19 epidemic.

In March, the pandemic also led Fanatics to halt production of MLB player jerseys at its Pennsylvania plant to focus efforts on producing medical masks and gowns to support frontline workers.


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